PRIVACY Vault

Welcome to Seller Lab ("we", "us", "our"), a trading name of 7K LTD, registered at 15 Sunningdale Croft, Huddersfield, West Yorkshire, HD2 2NX, United Kingdom.

We develop and operate software solutions designed to support Amazon sellers, including profit analytics, inventory monitoring, automated repricing tools, feedback management systems, and related features (collectively, the "Services"). We are dedicated to safeguarding personal information and operating in accordance with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and Amazon's Data Protection Policy.

This Privacy Policy outlines the types of information we collect and describes how we handle, process, store, secure, disclose, and remove that information, including data accessed through Amazon's Selling Partner API ("SP-API").

By accessing or using our Services, you acknowledge and accept the practices described in this Privacy Policy. If you do not agree with its terms, you should discontinue use of the Services immediately.

Depending on how you use our Services, we may collect the following categories of data:

• Account and Identity Information: such as your name, email address, account credentials, and payment details.
• Amazon Marketplace Information (via SP-API): including order records, inventory levels, product listings, fee data, pricing details, and sales metrics.
• Platform Interaction Data: information about how you interact with our system, including usage statistics, analytics data, system logs, and cookies.
• Technical and Device Information: such as IP address, browser configuration, operating system, and device identifiers.
• Correspondence Information: including customer support enquiries, feedback submissions, and communication or marketing preferences.

We use collected information for the following purposes:

• To operate and provide the primary features of our platform, including profit analysis, inventory control, repricing automation, and feedback management.
• To administer user accounts, process payments, and provide customer assistance.
• To comply with Amazon SP-API requirements and other legal obligations.
• To analyse system performance, enhance functionality, strengthen security measures, and prevent misuse.
• To communicate important service-related notices and, where you have opted in, marketing communications.

• Information is hosted on secure infrastructure with appropriate technical safeguards in place.
• Data is encrypted both during transmission (using TLS/HTTPS) and while stored.
• Access to SP-API and personal data is limited to authorised personnel and controlled through strict access management procedures.
• We carry out ongoing security reviews, monitoring, and periodic audits to maintain data protection standards.

We may disclose information to:

• Trusted third-party service partners, such as cloud hosting providers, payment processors, or analytics services.
• Regulatory authorities, courts, or law enforcement agencies where legally required.
• Other parties where you have provided explicit consent.

We do not sell personal information and do not disclose SP-API data except where necessary to deliver and support our Services.

• Personal data and SP-API information are kept only for as long as needed to fulfil the purposes described in this Policy or to meet legal obligations.
• You may request erasure of your personal data at any time by contacting us.
• Following account termination, SP-API data will be securely removed within a reasonable period, unless continued retention is required by law.

Under the UK GDPR, you are entitled to:

• Request access to your personal data.
• Request correction of inaccurate information.
• Request deletion of your data.
• Restrict or object to certain types of processing.
• Request transfer of your data to another service provider (data portability).
• Withdraw consent where processing relies on consent.

To exercise these rights, please contact us at hello@sellerlab.co.uk.

We use cookies and similar tracking technologies to optimise user experience, analyse traffic, and improve functionality. You can manage or disable cookies through your browser settings.

We operate in accordance with Amazon's Data Protection Policy and Acceptable Use Policy. SP-API data is accessed and processed solely for approved purposes related to delivering our Services.

7K LTD

15 Sunningdale Croft

Huddersfield

West Yorkshire

HD2 2NX

United Kingdom

Email: hello@sellerlab.co.uk